Recent news & articles.

10 Tips to Grow Your Business Using Online Video

Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories, get some professional looking business cards, a website and Voila! It’s the old adage “build it and they will come”.

Trouble is, that’s what their competitors are doing also and in this day and age, it’s just not enough... Read more

Bridge the Gap between You and Your Prospective Client

The biggest enemy to the sales cycle is time. Time kills deals. The longer the sales cycle, the less chance of closing the deal and the more cost per sale. To build a successful business, you must develop a program that swiftly and efficiently reaches out to your cold, warm and hot prospects on an ongoing timely basis. Read more

Video Broadcast Yourself Online and Get Prospects to Tune In

From the time Alexander Graham Bell's little invention first allowed man to speak to others across the miles, it's been pretty much a given that nothing is as strong a tool for communication as the sound of the human voice . . . not newspapers, not magazines, not even the knowledge-stuffed texts on the Internet. Seeing may be believing, but seeing AND hearing motivates people to act! Read more

Conveying Trust-Ability is Key to Your Online Success

For those business owners who sell products online, making sure that interested prospects find their websites - and competitive pricing - is really all it takes to grow a successful ecommerce site. Read more

Develop a B2B Referral Network

Business alliances are valuable bridges that can be used to reach new customer audiences. These alliances are typically like-minded businesses that serve the same audience demographic but offer separate, complimentary non-competing services or products. Read more

Six Tips for Using Technology to Get More Referrals

Referrals aren't generated, they just happen, right? While many businesses believe this, it is a common marketing myth. Most businesses assume that referrals just happen by chance when someone tells another person about their experience with the products or services they've received. While word-of-mouth has always been an obscure concept and certainly unpredictable, new Internet technologies are making it easier than ever to nudge along and follow its momentum. Read more

Use Email to Boost Referrals

With Internet technology, businesses can use email to grow referral business by stimulating and tracking word of mouth. The right tools and incentives make all the difference in turning customers into referral advocates through compelling messages that can be easily forwarded on to others. Read more

Validate Your Creditability with Audio Testimonials

Finding prospects is only one piece of the sales conundrum. Once you've got interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not on your side and you must convince that prospect as quickly as possible that you are the best candidate for their job. If you are not expeditious in conveying your credibility and ability to perform, then you could lose that prospect to the awaiting competition. Read more